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- Looks Matter
Looks Matter
Your look are non-negotiable
“Anyone who says looks doesn’t matter probably looks like a hobo or is outright lying”
No matter what you say, looks always matter.
“Personality over looks” is one of the many statements people use to hide their real opinions.
People always judge each other by how they look. If you’re someone who’s competent but you look like a hobo, people will judge that you are incompetent even though you are not.
We are visual creatures. Even the most intelligent people get swayed by looks. Only those who’ve understood facial beauty does not correlate to personality deeply, are those who do not get swayed by looks. But most people are not that wise.
Many people say they choose personality over looks but how many of them actually follow it? I say very low.
Even if people are wise, our minds have psychological biases toward attractive people. So even if you are aware, there’s a chance you will still be influenced by someone’s face.
Perks of being attractive
There is a certain prejudice that most people are aware of unconsciously but are not articulating consciously. Good looking people are treated better than ugly people (it’s a fact).
There’s levels to this. First let’s talk about the halo effect.
What is the halo effect?
The halo effect is a bias that if someone is attractive, we automatically assume they are smart or competent.
This means we assume that good looking people are smarter than us. Yes it is true good looking people can be smart. But the bias says “Every good looking people is smart and trustworthy”.
It works in a simple way. When we look at someone attractive man or woman, our brain floods with dopamine and happy hormones. It’s a simple biological reaction towards beauty.
So when our brain gets numbed with happiness with the mere sight of someone good looking, we often make assumptions that are not based on reality. And these assumptions usually happen without awareness, our minds say “He’s hot, he must be smart” or “she’s pretty, she must be attending a prestigious school”. Our brains are hard wired to see beauty corelate to competence, value and trustworthiness
This have been documented throughout generations. And with the invention of media it became worse.
Artist get casted roles of business man, doctors, pilots and guess what? They’re all good looking.
Basically, when you watch Television, your mind has solidified the idea that good looking people are smart because you see them all the time acting important and prestigious jobs. e.g. surgeon, doctor, lawyer etc…
My experience
When I was fat people treated me like shit. I would get called “pig” and I experienced bullying. People would act as if I was not human.
I would get treated badly and they’ll think it’s okay. Partly I was at fault for allowing myself to get fatter and not learning how nutrition and health works to lose weight.
Can’t blame myself. I was very young that time. Of course that changed now.
The way you look always matters.
When I lost weight, people became more lenient and caring (not to say everyone is an asshole towards fat people) but the difference is massive.
If you believe in fat positivity you are an idiot. Not only you are waiting for metabolic diseases to kill you early, your life quality goes down by a lot.
When you’re fat normal walking is hard. Standing up requires assistance. Your energy levels are always low. And worse, you feel like everyone judges you by how fat you are.
Why am I telling you this?
Your looks matter. Being fat and skinny sucks.
Get jacked or lean. I recommend you get lean first. Your energy, your focus is way higher.
If you’re skinny, people think they can push you around because you look like a twig.
If you’re fat, people think you’re fugly.
If your saying that you shouldn’t care about what other people say, you’re right about that.
But if you think your looks doesn’t matter. You will lose opportunities and good health.
By simply losing weight, I am able to work productively for a longer time period. I have very few energy crashouts during the day.
I no longer feel ashamed in my body.
If you’re someone who is trying to lose weight, you have my respect. That sh*t ain’t easy.
It took me multiple times until I got sick of it that I literally rawdogged my workout sessions.
I worked out even if my body hurst. I worked out even if it was late at night.
The pain of staying the same hurt more. And mind you. There will be people who will convince you don’t need to change.
Don’t listen to them.
The people who cheer and say you look better when you’re fat are lying.
These are the maggots of the world. You should avoid them.
Anyone who says to a fat/skinny person they’re okay as they are now, are fake. No good person wants someone to have a lower life quality.
I tell you.
Even teachers treat you better. Your family members treat you with more care when you lose weight and look better.
Taking care of your looks is essential. Anyone who says they don’t matter are stupid.
The cope: Why most people say looks don’t matter
Looks are superficial. Indeed they are. However they matter… A LOT.
People do not judge based entirely on personality. They judge the way you look, how good looking you are and your overall appearance.
People are judgmental. You can’t run away from this fact, If you think looks are superficial, you are right. But that doesn’t mean you should allow yourself to look like a hobo.
By being fat, you allow disrespect to happen. Because deep down, fat people are undisciplined and lazy.
We all know that’s a fact. Because, if they weren’t they would’ve lost weight already.
“I’ve been very fat and I’ve been skinny. I’ll just say that anyone who says looks don’t matter are full of shit”
“Same! Same! I was overweight, then fit, and am now overweight again. Even people who love you act differently, and tbf I don’t blame them because I have caught my self doing the same shit a couple of times. My opinions seem to matter less, and that subtle, unspoken attitude was internalized before I realized it. I’m back on my journey to be fit again, and just thinking about how much effort it takes to get there is freaking exhausting. Just not as tiring as trying to he visible all day!”

Even your looks matter on your family. You can’t escape this truth. For women looks are their life supply. If you are an ugly woman, everyone treats you badly. If you are an attractive woman, men will go out of their way to help you and sacrifice their time. Women know this.
They just don’t tell you about it because it makes them look bad.
So if you’re a man who thinks looks are superficial, you’ll lose.
People are suckers toward beauty
If you want to improve your life quality, take care of your looks. Not to obsessed about it, but to improve first impressions and image.
By looking better, people treat you better. It’s an undeniable fact.
The Halo Effect explained deeper
The halo effect is a cognitive bias where our overall impression of a person, brand, or product dictates how we judge their specific, unrelated traits.
It acts as a mental shortcut, causing us to unconsciously assume that “what is beautiful (or positive) is also good” in other areas.
At its core, the halo effect stems from our brain’s need to conserve energy. Instead of analyzing every single trait objectively, the brain relies on a single dominant characteristic (like physical attractiveness, charisma, or a famous brand logo) to fill in the blanks.
When we observe a prominent positive trait, our brain generates a positive emotional response. We automatically project that positive feeling onto ambiguous or unknown traits (e.g., assuming an attractive stranger is also highly intelligent and trustworthy.
Why should you care about the halo effect? Because of the horns effect.
The “Horns Effect”
The halo effect works both ways. When an initial negative impression occurs such as someone wearing unkempt clothing or a single failure by a company it acts as a “horn effect” (or devil effect).
This can cause us to unfairly assign negative traits to an individual or discount all of their positive qualities.
Basically if you look ugly, everyone treats you like shit. But if you’re pretty and handsome, people treat you way better.
The Caveat
Attractive people often are the target of envy. Because of their looks, others may find ways to harrass or outright harm attractive people.
Look at rich girls bullying poor pretty girl in school trope. Look up stories online how attractive men get treated like trash by their friends because jealousy.
So am I saying being attractive is bad? No, I meant it this way. If you are an attractive person, the majority you meet will treat you with respect and care mostly if it’s your first interaction.
But if you get too close and develop relationships with others, it can quickly lead to envy and resentment because now they see your pretty privilege. You must choose your friends carefully.
This is why women hate each other but act like besties. Because deep down women hate a girl who is more hot, cuter and prettier than her. Likewise it’s same for men.
Men do not like being around someone hotter than them because it causes competition.
It’s common people. You just have to be aware and actually recognize the patterns.
This letter will not include actionable steps. That letter deserves a separate one.
This time I’ll share to you why looks matter. The next one will be telling you how to improve your looks.
If you want tips about looking better you can reply below and I’ll respond,
That’s it.
See you next time.
-Noat
PS: To those who’ve been sending me replies on the welcome email, I’ll be going through them. I’ve been very busy the last couple of weeks. Mainly winning.
When you’re ready, check out:
Live Intentionally: 90 Day Self-Improvement Program By Harsh Strongman. Over 10k+ sold. Get rid of your bad habits and addiction fast and build discipline in 90 days. A 90 day project which aims to help you control your urges, become more disciplined and replace bad habits with productive habits. I’ve specifically used the tactics described in the e-book in the past to help me work 12 hours everyday. 10k sold and over 400+ 5 star verified ratings.
The Illimitable Men Audiobook (26.5 Hours of Narration) Learn how to become a top tier man that commands respect, understands women and never gets used by other people again. In this Audiobook you will learn how to play social games and win. “If you hate yourself or do not value yourself, it’s because you’ve not given yourself a reason to value yourself. We don’t just disrespect others who are low value, we disrespect ourselves for it too” a quote from the audiobook.
“Anyone who says looks doesn’t matter probably looks like a hobo or is outright lying”
No matter what you say, looks always matter.
“Personality over looks” is one of the many statements people use to hide their real opinions.
People always judge each other by how they look. If you’re someone who’s competent but you look like a hobo, people will judge that you are incompetent even though you are not.
We are visual creatures. Even the most intelligent people get swayed by looks. Only those who’ve understood facial beauty does not correlate to personality deeply, are those who do not get swayed by looks. But most people are not that wise.
Many people say they choose personality over looks but how many of them actually follow it? I say very low.
Even if people are wise, our minds have psychological biases toward attractive people. So even if you are aware, there’s a chance you will still be influenced by someone’s face.
Perks of being attractive
There is a certain prejudice that most people are aware of unconsciously but are not articulating consciously. Good looking people are treated better than ugly people (it’s a fact).
There’s levels to this. First let’s talk about the halo effect.
What is the halo effect?
The halo effect is a bias that if someone is attractive, we automatically assume they are smart or competent.
This means we assume that good looking people are smarter than us. Yes it is true good looking people can be smart. But the bias says “Every good looking people is smart and trustworthy”.
It works in a simple way. When we look at someone attractive man or woman, our brain floods with dopamine and happy hormones. It’s a simple biological reaction towards beauty.
So when our brain gets numbed with happiness with the mere sight of someone good looking, we often make assumptions that are not based on reality. And these assumptions usually happen without awareness, our minds say “He’s hot, he must be smart” or “she’s pretty, she must be attending a prestigious school”. Our brains are hard wired to see beauty corelate to competence, value and trustworthiness
This have been documented throughout generations. And with the invention of media it became worse.
Artist get casted roles of business man, doctors, pilots and guess what? They’re all good looking.
Basically, when you watch Television, your mind has solidified the idea that good looking people are smart because you see them all the time acting important and prestigious jobs. e.g. surgeon, doctor, lawyer etc…
My experience
When I was fat people treated me like shit. I would get called “pig” and I experienced bullying. People would act as if I was not human.
I would get treated badly and they’ll think it’s okay. Partly I was at fault for allowing myself to get fatter and not learning how nutrition and health works to lose weight.
Can’t blame myself. I was very young that time. Of course that changed now.
The way you look always matters.
When I lost weight, people became more lenient and caring (not to say everyone is an asshole towards fat people) but the difference is massive.
If you believe in fat positivity you are an idiot. Not only you are waiting for metabolic diseases to kill you early, your life quality goes down by a lot.
When you’re fat normal walking is hard. Standing up requires assistance. Your energy levels are always low. And worse, you feel like everyone judges you by how fat you are.
Why am I telling you this?
Your looks matter. Being fat and skinny sucks.
Get jacked or lean. I recommend you get lean first. Your energy, your focus is way higher.
If you’re skinny, people think they can push you around because you look like a twig.
If you’re fat, people think you’re fugly.
If your saying that you shouldn’t care about what other people say, you’re right about that.
But if you think your looks doesn’t matter. You will lose opportunities and good health.
By simply losing weight, I am able to work productively for a longer time period. I have very few energy crashouts during the day.
I no longer feel ashamed in my body.
If you’re someone who is trying to lose weight, you have my respect. That sh*t ain’t easy.
It took me multiple times until I got sick of it that I literally rawdogged my workout sessions.
I worked out even if my body hurst. I worked out even if it was late at night.
The pain of staying the same hurt more. And mind you. There will be people who will convince you don’t need to change.
Don’t listen to them.
The people who cheer and say you look better when you’re fat are lying.
These are the maggots of the world. You should avoid them.
Anyone who says to a fat/skinny person they’re okay as they are now, are fake. No good person wants someone to have a lower life quality.
I tell you.
Even teachers treat you better. Your family members treat you with more care when you lose weight and look better.
Taking care of your looks is essential. Anyone who says they don’t matter are stupid.
The cope: Why most people say looks don’t matter
Looks are superficial. Indeed they are. However they matter… A LOT.
People do not judge based entirely on personality. They judge the way you look, how good looking you are and your overall appearance.
People are judgmental. You can’t run away from this fact, If you think looks are superficial, you are right. But that doesn’t mean you should allow yourself to look like a hobo.
By being fat, you allow disrespect to happen. Because deep down, fat people are undisciplined and lazy.
We all know that’s a fact. Because, if they weren’t they would’ve lost weight already.
“I’ve been very fat and I’ve been skinny. I’ll just say that anyone who says looks don’t matter are full of shit”
“Same! Same! I was overweight, then fit, and am now overweight again. Even people who love you act differently, and tbf I don’t blame them because I have caught my self doing the same shit a couple of times. My opinions seem to matter less, and that subtle, unspoken attitude was internalized before I realized it. I’m back on my journey to be fit again, and just thinking about how much effort it takes to get there is freaking exhausting. Just not as tiring as trying to he visible all day!”

Even your looks matter on your family. You can’t escape this truth. For women looks are their life supply. If you are an ugly woman, everyone treats you badly. If you are an attractive woman, men will go out of their way to help you and sacrifice their time. Women know this.
They just don’t tell you about it because it makes them look bad.
So if you’re a man who thinks looks are superficial, you’ll lose.
People are suckers toward beauty
If you want to improve your life quality, take care of your looks. Not to obsessed about it, but to improve first impressions and image.
By looking better, people treat you better. It’s an undeniable fact.
The Halo Effect explained deeper
The halo effect is a cognitive bias where our overall impression of a person, brand, or product dictates how we judge their specific, unrelated traits.
It acts as a mental shortcut, causing us to unconsciously assume that “what is beautiful (or positive) is also good” in other areas.
At its core, the halo effect stems from our brain’s need to conserve energy. Instead of analyzing every single trait objectively, the brain relies on a single dominant characteristic (like physical attractiveness, charisma, or a famous brand logo) to fill in the blanks.
When we observe a prominent positive trait, our brain generates a positive emotional response. We automatically project that positive feeling onto ambiguous or unknown traits (e.g., assuming an attractive stranger is also highly intelligent and trustworthy.
Why should you care about the halo effect? Because of the horns effect.
The “Horns Effect”
The halo effect works both ways. When an initial negative impression occurs such as someone wearing unkempt clothing or a single failure by a company it acts as a “horn effect” (or devil effect).
This can cause us to unfairly assign negative traits to an individual or discount all of their positive qualities.
Basically if you look ugly, everyone treats you like shit. But if you’re pretty and handsome, people treat you way better.
The Caveat
Attractive people often are the target of envy. Because of their looks, others may find ways to harrass or outright harm attractive people.
Look at rich girls bullying poor pretty girl in school trope. Look up stories online how attractive men get treated like trash by their friends because jealousy.
So am I saying being attractive is bad? No, I meant it this way. If you are an attractive person, the majority you meet will treat you with respect and care mostly if it’s your first interaction.
But if you get too close and develop relationships with others, it can quickly lead to envy and resentment because now they see your pretty privilege. You must choose your friends carefully.
This is why women hate each other but act like besties. Because deep down women hate a girl who is more hot, cuter and prettier than her. Likewise it’s same for men.
Men do not like being around someone hotter than them because it causes competition.
It’s common people. You just have to be aware and actually recognize the patterns.
This letter will not include actionable steps. That letter deserves a separate one.
This time I’ll share to you why looks matter. The next one will be telling you how to improve your looks.
If you want tips about looking better you can reply below and I’ll respond,
That’s it.
See you next time.
-Noat
PS: To those who’ve been sending me replies on the welcome email, I’ll be going through them. I’ve been very busy the last couple of weeks. Mainly winning.
When you’re ready, check out:
Live Intentionally: 90 Day Self-Improvement Program By Harsh Strongman. Over 10k+ sold. Get rid of your bad habits and addiction fast and build discipline in 90 days. A 90 day project which aims to help you control your urges, become more disciplined and replace bad habits with productive habits. I’ve specifically used the tactics described in the e-book in the past to help me work 12 hours everyday. 10k sold and over 400+ 5 star verified ratings.
The Illimitable Men Audiobook (26.5 Hours of Narration) Learn how to become a top tier man that commands respect, understands women and never gets used by other people again. In this Audiobook you will learn how to play social games and win. “If you hate yourself or do not value yourself, it’s because you’ve not given yourself a reason to value yourself. We don’t just disrespect others who are low value, we disrespect ourselves for it too” a quote from the audiobook.
PS: I didn’t forget about specific advice this week. Apparently for some unknown reason it did not get sent as scheduled.
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